Crisis Management

Tracy Consulting is your guide through the storm that is a crisis in public relations. Through our years of experience, Tracy Consulting is the one to trust with all Public Relations disasters. 

PR Disaster

Your Umbrella In The Storm

Just when you think everything is going great. Bam! You are hit with some kind of crisis in your organization or business. We see it every day on the news and the websites we browse. Crisis management is the process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public. It is widely considered to be the most important process in public relations, and we wholeheartedly agree. The first 24 to 48 hours of media coverage can very well determine whether or not you continue to exist as an organization or firm.

Hear When You Need Us

We are easy to reach and available 24/7. Whether your crisis is in Idaho, the Pacific Northwest, or anywhere else in the country… We CAN Help. Before you start making plans or talking to the media, call us first!

Protecting People & Brands Since 1988

Mike Tracy is an expert media crisis manager with over 28 years of experience in the field. When you have media on the phone, texting, or emailing for answers as to how you’re going to handle a “crisis” a professional like Mike can not only help preserve, but often times even improve your image as you work through what might be the most difficult time in your organizational, business or corporate life.

Real Clients

What Our Clients Say

“Mike Tracy understands and knows how to practice crisis communications. As an elected official it is not uncommon to have the media point out your mistakes. I brought Mike in three years ago to handle a serious communication issue and he was the right man for the job. Since then I’ve kept him on to help with other communication projects and reputation management over the last three and a half years. If you have a crisis situation, Mike Tracy is the man to have on your team.” –Ron Crane, Idaho State Treasurer’

‘What would we have done without Mike Tracy’ was a phrase I heard more than once during a recent crisis we had at our facility in Spokane. Mike worked seamlessly with our team and helped us through one of the most difficult times in our company’s history. He’ll have the courage to tell you when something will or won’t work and his crisis expertise goes way beyond crisis communication. Mike Tracy is a sure bet to be part of your crisis team.” –Jeff Millhollin, President & CEO Pacific Steel & Recycling